Have you ever secured a new job? Started a new relationship? Persuaded your children to do their homework or make healthy food choices? Congratulations! You’re highly skilled at selling!
Selling permeates everything we do and everything we experience in life. It is especially powerful at work, where our powers of selling and influence make all the difference in our business results, our career progression and our standing within the organisation.
The word “Sales” is often perceived in a highly emotional way. Maybe we have had bad sales experiences where the wrong product was sold to us, or perhaps we’ve felt pressured to buy when we didn’t really want to. Yet think of the other side of the equation when you really do want to buy and you can’t find anyone to sell to you. And the better our powers of influence and sales, the better our ideas will be received by our colleagues, and the better our goals for career progression and promotion will be achieved.
So why is it that some approaches succeed and others fail, when the requests we are making can often seem only slightly different?
Although there are thousands of different sales models and techniques, research and observation over many years by American psychologist Dr Robert Cialdini identified that the majority of approaches fall into six categories. Each of these is governed by a fundamental psychological principle that directs human behaviour. Once we know and understand these principles, we can harness the force of psychology to increase our powers of persuasion!
In this interactive workshop, you will learn:
• Why influencing and selling are important – and especially so in the fast-paced banking and finance environment.
• What we can learn from animals about generating automatic positive responses from others.
• Dr Robert Cialdini’s six “Weapons of Influence”, how to use them and how to know when they are being used on you!
• How to generate the responses you want from your colleagues at work by understanding the psychology of how your influence is perceived by them.
You will leave with:
• Revealing insights into behavioural psychology around influencing and selling, which you can apply back in your workplace.
• A plan for implementing your own “sales strategy” at work to support your personal objectives and career goals.
• Tips and techniques for staying in control when you know that you are being unwillingly sold to!
